When you consider looking into performing paid surveys online, you probably have the same question that a lot of other people have why do companies pay people for surveys? Now, the most likely reason why you are even asking this question is because you are trying to feel out whether or not paid surveys are legitimate way to make money online.
Bottom line - paid surveys are a legit 'make money online' opportunity, and quite honestly - the companies who pay for surveys get a lot more out of it than you actually do. The reason why some companies choose to pay individuals, like yourself, for input is quite simple - they use the information they obtain from surveys to improve their products, services, and even their marketing tactics.
Now, companies could potentially receive this information from their existing consumer base, but for a number of reasons, this is not always a viable solution. Truthfully, companies have a lot to gain from targeted input. After you join a paid survey program, you will likely find that you are not technically eligible for all the surveys are available.
Now, this should in no way hinder you from taking part in paid surveys; it's just that not all companies need information on the particular demographic that you represent.
